Social Media Ads
Poster Ads
Interactive Ads
Design Narrative
The Salvation Army Hurricane Helene and Milton advertisements provide relief to citizens who have suffered from hurricanes. There are three ads that depict the damages from houses, the lives costed, and the devestated towns. All three advertisements intend to change the perspectives of those who have not experienced the hurricanes. The use of the three concepts show the damage directly to explain the severity of the storms. Each ad presents a different media type to reach out All of the ads are expressed to broader audiences such as those who are in cities, houses, phone users, and average consumers. The poster advertisement is a print format that is intended to reach users who are in institutions or printing facilities. The train station ad is interactive where consumers can scan the QR code to find out more for themselves about the hurricane relief efforts from Salvation Army. The billboard advertisement Is meant to be a traditional media type to catch attention from those on a highway or road. Lastly, the social media advertisements are meant to catch the dominant audience on social media which can be seen anywhere on your phone or computer.
Creative Brief
Competition
Habitat for Humanity is an american organization that promotes the well-being of people who are in need during tough times. They promote the assistance of volunteers around the country who are interested to provide services to people for hurricane relief, poverty, and with other situations. Habitat for Humanity does advertisements to encourage audiences to voluenteer and donate to the causes of distasters. They are straight to the point and are informative to the issues at stake.
Objective
The Salvation Army’s hurricane relief project will convince people to provide relief to citizens impacted by Hurricane Helene. Secondly, the ad will change viewers’ perspective on hurricanes. The Salvation Army’s ad should get viewers to think about the dangers of hurricanes.
Audience
The Salvation Army’s ad will reach United States
middle and upper class citizens. Mainly, these citizens sit at their living rooms, go to school, or have a job. These audiences focus on their lives, but not as much on the lives regarding hurricanes. These people have incomes from $1,000 to $1,000,000.
Emotional Reasons
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Rationale
1. Why do people have to go through unforseen conditons?
2. Now I want to help people!
3. People do not have enough reality-check when hearing
about hurricanes.
Message
To show the destructive damage from hurricanes to societies.
Implicit tone: those who are not impacted by the storm should change their preception. Explicit tone: people should be connected to a vernacular topic related to everyday life and a hurricane.
Sketches
