Design Challenge
Glioblastoma Cancer is a little researched and little known, devastating cancer that kills thousands every year, but very few people learn about Glioblastoma Cancer. The lack of education and understanding has led to an information desert for funding research and developing critical care.
The goal of this Glioblastoma campaign is to raise awareness and increase donations. The target audience for the GBM website are newly diagnosed patients, family members, friends, and philanthropic individuals looking to donate underfunded causes.
Logo
Solution
A website was developed to increase engagement, allow users to understand facts, patient stories, and statistics about GBM. Intentional wording, such as “Rare Cases, Little Research and Education,” black and white pictures of patients as well as grey ribbons were implemented to elicit a passionate emotional response. Implementing design principles meant considering accessibility principles with high contrast content and a linear reading order for screen readers.
Implementing design principles meant considering accessibility principles with high contrast content and a linear reading order for screen readers. Additionally, a logo, with a brain outlining a human face and cancer ribbon, was created to honor GBM patients and the desire to spread awareness for the cancer.
Project Outcome
Initial results indicate that audiences donated almost $200 to promote GBM research within the first two weeks of the website’s posting. Many donations are on-going and monthly. The website and social media campaign increased audiences’ understanding of the impacts of Glioblastoma.
