Design Challenge

Online video game shopping has been prevalent for the past few years. People rely less on purchasing physical copies of video games since consoles have online stores. As a result of this problem, Game Stop’s income and business has plummeted.

Game Stop interior depicting a pixelated wall and a checkout desk.

Interior Front

Logo

An image of a re-branded Game Stop interior depicting a pixelated wall, controller-shaped directories, and gaming company aisles.

Interior Main Store

Re-Branded Exterior

Color Palette

HEX: #f57421

RGB: 228, 31, 40

PANTONE: 485 C

HEX: #d1d1d1

RGB: 209, 209, 209

PANTONE: Cool Gray 2 C

HEX: #f59898

RGB: 245, 152, 152

PANTONE: 708 C

HEX: #000000

RGB: 0, 0, 0

PANTONE: Black 6 C

HEX: #cf2331

RGB: 207, 35, 49

PANTONE: 1795 C

HEX: #b81a24

RGB: 184, 26, 36

PANTONE: 7621 C

Typeface Study

Solution

By completing research, mood boards, and sketches, a comprehensive logo and store environment were created to re-brand Game Stop. Using Adobe Illustrator, a retro-based concept was developed to remind people of nostalgic elements of gaming.

By having a critique of the brand and logo, the re-brand was established to encourage older Game Stop to return to Game Stop and market Game Stop to younger gamers.

Project Outcome

The outcome of Game Stop’s re-brand is that the brand will rise back into the competitive gaming market. There will be an increase in foot traffic and interest in GameStop’s products as a result of their re-brand. The concept behind Game Stop’s re-brand will help prioritize an improved gaming experience for gamers.