Exterior Design
Interior Design
Exterior Design
Logotype
Black and White Logo
Reversed Form Logo
Design Narrative
Game Stop is undergoing a shortage within its brand identity. Because of the online shopping industry with Amazon and game consoles shopping, this project aims to place Game Stop back on the leaderboard as the number one shop to purchase video games. The project entailed a research process to understand what the Game Stop market entailed in 2024 and in the past few years. According to research, Game Stop’s stocks have plunged, but have been supported through funding by various wealthy owners. Images of Game Stop were incorporated to understand the current situation of the store’s environment and personality. Sketches were completed to develop ideas about the newer Game Stop brand essence. In addition to completed sketches was a finished competitor moodboard and typeface study to inspire the project direction and concept. The finished product included a new logotype, exterior store, and interior store that communicated the retro and modern style of a gaming store. The final product is a reminder of the popularity of the gaming industry and future of gaming at stake. Making the brand energetic, pop-out, and with the connotation of “stop” was the goal to convince consumers to consider Game Stop as a law-abiding brand like a stop sign is for the law.
Color Palette
Your Title Goes Here
HEX:
#e41f28
PANTONE:
485 C
RGB:
228, 31, 40
CMYK:
4, 100, 98, 0
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HEX:
#000000
PANTONE:
Neutral Black C
RGB:
0, 0, 0
CMYK:
75, 68, 67, 90
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HEX:
#d1d1d1
PANTONE:
Cool Gray 2 C
RGB:
209, 209, 209
CMYK:
17, 13, 13, 0
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HEX:
#f59898
PANTONE:
708 C
RGB:
245, 152, 152
CMYK:
0, 50, 29, 0
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HEX:
#cf2331
PANTONE:
1795 C
RGB:
207, 35, 49
CMYK:
13, 100, 89, 3
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HEX:
#b81a24
PANTONE:
7621 C
RGB:
184, 26, 36
CMYK:
19, 100, 99, 10
PF Video Text Header
Futura Sub-header
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Body Copy
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Spec Sheet
